REDKEN Smoothlock

REDKEN SmoothLock

<BRIEF>
To understand the brief we need to first understand what is frizzy hair, Redken wanted to launch [Smooth Lock] their first anti-frizz treatment
 
 
<INSIGHT>
People use phones, building glass, laptops or anything to look at themselves, like a low fidelity mirror effect. 
 
<IDEA>
Create the first Frizz test. Simple like a black picture we use the darkness on pixels to build a better reflection of the person face.
 
 
 
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