ADIDAS - MY COACH

Launching the new Adidas wearable for 2014 Chilean marathon with an interactive execution

<BRIEF>
Launch the new 2013 energy boost (Tunning shoe) & My Coach (smart watch) as a way of trainning for the Santiago marathon.
 
<IDEA> 
As a way to familiarize the athlets with the road we make a race throw google street view, a race where people can challenge their friends running with their mouse while they can try some features of the new adidas wearable.
 
All this for a Chance to win Adidas Running products and a ticket into the marathon.
Back to Top