About me

Introduction
I'm a driven marketer with 11 years of experience in the advertising industry and almost 3 years in the gaming industry. 

Since I started working I've been part of many different studios, from small creative hubs to big agencies. All this years have been key to develop my skill set consisting of: project planning with closed budgets, team recruitment, communication and understanding with thirds party actors (including artists, clients and freelancers that work both in-house and remotely), idea development, branding and production. 

During the last years, being part of the gaming industry has been a good way form me to grow and to get a full understanding about the specific marketing areas like PR, communities, consumer/community/game metrics, esports, multi screen storytelling, online-off, game launching, stores presence, online distribution, retail, and placement. 

I love to try new things. I create form the user, to the user. I experiment and learn from my failures. I love ideas, but over all the ones that come from people behavior.


Specialties

• Deep understanding and love of games and Marketing.
• Leadership
​• Advertising Art Direction
• Time efficiency
• Ideation process
• Brand strategy
• Idea wireframe and prototype
• Presentation
​• Branding
• Product Visualization
• User flows
• Insight generation process
• Interactive advertisement across channels
• Planning​

View challenges as opportunities, solution oriented, creative problem solver
• Ability to work proactively and independently across multiple tasks and projects
Strategic thinker, with the ability to clearly articulate and implement plans
Analyze campaign performance to establish opportunities for optimization
Assist management in understanding media performance and issues
Develop expert knowledge of the media landscape (both digital and traditional), partner offerings and audience trend
Flexible and adaptable while maintaining positive attitude

Credited games

• PAYDAY 2 
​• Dead by Daylight 
• John Wick Chronicles 
• RAID: World War II 
• John Wick Chronicles 
• Deliver us The Moon
• Antisphere 

Non-game related
• I have been working with Hyper Island stardards for team development and leadership since 2014.

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